What is Impact Investing?

Impact Investing 

Impact investing is the sexiest term in the investment community right now.  Arguably, there isn’t much competition for the title, but don’t let that stunt our appreciation!  

I read about ‘impact investing’ in investment industry write-ups.  I see it in advertisements targeting millennial investment dollars.  I see it on on countless LinkedIn profiles (John Snow is a swordsman, a man of the Night’s Watch, a Wildling lover… and a passionate impact investor).  I see it in articles on philanthropy.  It’s everywhere.

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What is Socially Responsible Investing?

One of the questions I get asked most often is “What is socially responsible investing?” My response is that at its core, socially responsible investing (or SRI) is about investing in a manner that is coherent with your personal values and beliefs.

Most investors don’t know what is in their investment accounts, be it an IRA, a 401(k) or an after-tax account. Sure, they own ETFs (exchange traded funds) and mutual funds, and maybe even a few individual stocks, but it takes a lot of extra work to figure out what exactly is inside those investment vehicles.

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